Word of Mouth

How important is word of mouth?
I recently read an interesting article on the website LDS Publisher called the power of a good word
Sometimes word of mouth can push a book, film, CD, or whatever - miles ahead, because someone, somewhere spoke positively about it.
This happened to "The Hunger Games" - a very popular book series, and now motion picture movie.
Read the article and see how popular it became because Stephenie Meyers, author of the Twilight-trilogy, mentioned the book on her website.
We can spread encouragement and positive thinking by using good words about others.
But because there is opposition in all things, we can also spread falseness, hurt, and sorrow.
Choose good words and make the world even better!